By Julia W.
There are hundreds of other wellness professionals with private practices… how is yours different?
Make no mistake: Building your own wellness practice means that you are a business owner. It might sound strange to you, but it’s true – you are now an official entrepreneur. Just like any other business out there, understanding how you can differentiate yourself from other practices in your same orbit can only help on your quest for individuality, and private practice success.
First of all, there are many types of “marketing pitches” out there, and they all take different formats. As a matter of fact, you could ask another marketing professional about pitches…and they might teach you completely different lessons. The fact is, your marketing pitch should be the quick answer to “what does [name of your business] do?
Step One: What You Do
The very first step to developing your marketing pitch is simple: Create a list of your special areas of practice. Not everyone does couples counseling, not everyone works with addiction patients, not everyone does massage therapy. Keep it simple up front and just make an easy list of the things you do. It sounds too easy, right? That’s the point!
Step Two: Who You Work With
The second step involves thinking about who you work with. Who are your patients? Do you work with a subset of people? How specialized do you get? Who is your target client profile?
Step Three: How You Help
The next step is to create a list of how you help people. What are the outcomes achieved when someone successfully works with you? What are you truly giving your clients? Imagine your dream situation – how have you helped this person, family, couple, or partnership?
The final step involves piecing together ideas. Are you going to come up with an amazing pitch on your first try? NEVER. It is an iterative process that involves coming up with different ideas, opening it up to your professional friends for feedback, and going from there. Are you curious to see some starter examples? Sure thing! Check out these examples below (from various industries). Do you see how we are bolding certain words? We’re simply calling out that a good, simple pitch involves stating what you do, who you do it for, and what you give them.
- We use digital marketing to help mid-market tourism businesses capture quality leads and reach their revenue goals.
- We create unique, tailored workshops for enterprise organizations that engage their employees and create a healthier, more productive work environment.
- We take over the mundane operational tasks that self-managed property owners hate by offering experienced property management services.
- We work with trauma and PTSD patients to guide them to a pathway of happiness, meaningful relationships, and peace.
- We use hypnotherapy to help people suffering from addiction find freedom and happiness in their lives.
Curious about some tips? We have those as well! Follow these simple tips as you are creating your marketing pitch, and you should end up with something that is memorable:
- Short and simple wins the race. It’s true – your marketing pitch shouldn’t be a paragraph. It should be something that flows effortlessly off your tongue (and you should be able to speak it in one breath).
- Make adjustments for the medium. Depending on where you are using your pitch, you might need to make slight adjustments. Be open-minded to the fact that you might do something different in person than you would over email (as an example).
- Be real with your claims. Don’t make promises in your pitch that you can’t (or haven’t ever) delivered. It is important to be able to prove yourself after your pitch wins somebody over. This isn’t meant to be a ploy to trick people into your door. It’s meant to be truthful, straight to the point, and descriptive.
So you are now on your journey to think through your marketing pitch. Remember, you can always play around with your pitch (it’s great to look at it once per year), and you will evolve your pitch over time as your private practice evolves. We wish you the best of luck in your journey for independence!